barber martin agency - retail advertising and marketing agency

we’re barber martin

Nice to see you. We’re a Richmond-based, full-service ad agency with 23 years of retail experience. Since 1988, our focus and strength have been to build retail stores into retail chains, and retail chains into bigger retail chains. We accomplish this by utilizing two proven methodologies. The first focuses on sales overnight/brand over time, and the second is through our conserve and dominate approach. Ask us how these approaches have netted up to 1,300% increases in customer awareness and 150% increases in share of dollars, and you’ll also gain insights into why the average tenure of a Barber Martin account is seven years, or three times the industry average of 22 months.

we get results

In the ten years we’ve worked with Cato Fashions, we’ve helped change their consumer perception from low cost/low quality to low cost/high quality, with the selection that working women wanted. Customer awareness shot up a staggering 1,300%, share of visits increased by 163%, and share of dollars rose 150%. [more]