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Often, there are companies that have grown so large that advertising is not used to increase sales or raise awareness–rather, their ads are used as PR damage control or to ensure that they don’t sink under the public radar. At some point, you made a choice to drink either Pepsi or Coke–is a great ad [...]
06.02.10 | filed under the low blow by j. | 1 comment | advertising,foreign,france,mcdonalds,social issues
Two articles were placed in my mailbox recently. The first was called, “Emotional Advertising is More Effective Than Rational Appeals.” The second, “Emotions Will Unlock Your Wallet, Study Finds.” This is new news?
The first article was put out by the 4A’s and was a fairly serious bit of research with more than a dozen citation [...]
03.23.10 | filed under the biz by admin | 2 comments | advertising,emotions,research
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