http://www.barbermartin.com/2010/03/do-we-need-research-to-justify-everything/?utm_source=rss&utm_medium=rss&utm_campaign=do-we-need-research-to-justify-everything Barber Martin is a retail advertising and marketing agency based in Richmond, VA. We will r0xx0r your bottom line's s0xx0rs. Fri, 23 Dec 2011 14:28:09 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.barbermartin.com/2010/03/do-we-need-research-to-justify-everything/comment-page-1/#comment-68 Tweets that mention do we need research to justify everything? | barber martin agency -- Topsy.com Wed, 28 Apr 2010 06:29:41 +0000 http://www.barbermartin.com/?p=659#comment-68 [...] This post was mentioned on Twitter by Ryan Taylor. Ryan Taylor said: do we need research to justify everything?: http://bit.ly/9wP5Ih [...] [...] This post was mentioned on Twitter by Ryan Taylor. Ryan Taylor said: do we need research to justify everything?: http://bit.ly/9wP5Ih [...]

]]> http://www.barbermartin.com/2010/03/do-we-need-research-to-justify-everything/comment-page-1/#comment-66 Mikki Wed, 31 Mar 2010 13:59:04 +0000 http://www.barbermartin.com/?p=659#comment-66 Out of all the so called "Big Dawgs" in advertising it seems like you get it....."Yet even with research, all purchases remain emotional".....Simple yet profound...We're in the Consumer Reconstruction Era, I get it...but the fact is that emotions trump devotion and you don't need a team to statistically over-analyze why and when will they spend.....In any and every economic climate its all about conveying the need at that particular time......believe it or not there are eskimos with snorkels and boogie boards preparing for Global Warming..... Out of all the so called “Big Dawgs” in advertising it seems like you get it…..”Yet even with research, all purchases remain emotional”…..Simple yet profound…We’re in the Consumer Reconstruction Era, I get it…but the fact is that emotions trump devotion and you don’t need a team to statistically over-analyze why and when will they spend…..In any and every economic climate its all about conveying the need at that particular time……believe it or not there are eskimos with snorkels and boogie boards preparing for Global Warming…..

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