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barber martin agency wins chartway federal credit union account

April 21, 2010 ( Richmond, VA) – Barber Martin Agency has been selected as the advertising agency of record for Chartway Federal Credit Union in Virginia Beach, VA. The agency was one of four vying for the business, and the only one to be headquartered outside the Tidewater area.

“This is a big win for us and we are excited to be working with Chartway,” said Robyn Deyo, agency president. “I am confident that Barber Martin’s retail branding and advertising capabilities coupled with Chartway’s industry expertise will help position Chartway as a leader in the financial category.”

Chartered in 1959, Chartway Federal Credit Union is a not-for-profit financial institution with over 190,000 customers and assets of $1.6 billion. Barber Martin
will begin working immediately on a new advertising campaign that will leverage Chartway’s unique offerings at a time when they are most needed.

Barber Martin will provide Chartway with strategic planning, brand development, print and broadcast advertising, social media, design, production, and media planning and placement services.

“We were very impressed with Barber Martin’s knowledge and creativity. We think that Chartway and Barber Martin will make a fantastic team and we look forward to building a strong business relationship with them,” said Phillip Richards, Vice President of Marketing & Strategy for Chartway.

Founded in 1988, Barber Martin is one of the largest advertising agencies in Virginia, listing Wendy’s Restaurants, Southern States Cooperative, Cato Fashions, Virginia Tobacco Settlement Foundation, and The Port of Virginia among its other clients.

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