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undressed woman uses cleavage, pouty looks to save the world from evil robots

According to AdFreak and Movieline, lingerie model Rosie Huntington-Whiteley will make an appearance in the next Transformers flick, in a blatant bit of product placement for Victoria’s Secret. Apparently, giant city-crushing robots can only be defeated by a woman who is mostly known for A). being naked, B). being silent, and C). walking.

Trivial, you say? We don’t necessarily disagree. However, this does give us an excellent excuse to post Michael Bay’s absolutely epic Victoria’s Secret ad, which features everything that makes advertising SO AWESOME and SO, SO TERRIBLE. It is at once the pinnacle and absolute nadir of American artistic achievement, pushing self-parody so far over the edge that it has actually entered the strange, rarefied realm of self-aware Duchamp-esque cultural criticism.

Cleavage! Explosions! Epic camera angles for no discernible reason! Excess has never looked so good.

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06.01.10

filed under the low blow by j.

awesome, cleavage, explosions, michael bay, pop culture, product placement

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