The Richmond Times-Dispatch wrote a nice article about how we survived and thrived throughout the Great Recession. You should take a gander here. Some key excerpts:
“We’re trying to get people up and in the door. You have to craft an ad that gets people’s attention. Barber Martin knows how to do that.” – Peter Morrison, director of marketing at Bassett Furniture
“The key for the smaller brands is effective targeting to a segment of the broader market. The big brands are well-known and can afford large-scale promotion campaigns. The smaller brands may not be able to afford the scale of promotion that the bigger brands have, but with good marketing research they can pursue cost-effective promotional strategies for reaching their respective audiences.” - David Urban, professor of marketing and executive associate dean at the VCU School of Business
But the real key to our success? We have several Vatican warlock assassins on staff. Fact.
Read the rest of the article at the Times-Dispatch site.
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iVWisW Walking in the perensce of giants here. Cool thinking all around!
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