about bma

big enough to know. small enough to care.

how we get it done.

Retail takes horsepower and a solid infrastructure to work quickly, and it just so happens that for the past 29 years we’ve been built for that. No matter the industry, no matter the audience, we have the talent and the gall to help brands stand out. What’s more, we ignite measurable results by inspiring action and taking consumers from “so what?” to “you’re mine!”

RETAIL
ROOTS

We were built from retail. It’s made us who we are today – tactical, nimble and, most of all, accountable. We’re truly with you every step of the way, and if you aren’t getting the results you want, we’re right there to deliver solutions.


 

VIEW WORK

SALES OVERNIGHT.
BRAND OVER TIME.

Stemming from our retail roots, we've always kept a close eye on the sales impact of the programs we implement and understand the importance of message and media working together to drive consideration and trial. We are driven by the need to create stories and place media that engage audiences today and build loyalty over time.

FEATURED CASE STUDY

CONSERVE
AND DOMINATE

We use our proprietary Retail Market Navigator tool to leverage media across markets in more powerful ways, the results of which are better placed media with more efficiency in the markets that have the greatest potential to grow the chain.


 

FEATURED CASE STUDY

LET THE
CUSTOMER LEAD

Big ideas are our bread and butter. However, it’s our insight-driven approach to creative that allows us to tap into the conversations already happening around a brand or product, find the best way to insert ourselves and build upon the narrative.




 

MULTI-CHANNEL
RETAIL ACTIVATION

Multi-Channel Retail Activation is just a fancy way of saying that we find where (broadcast, store, digital, social, mobile, etc.) your audience already is and we use targeted messaging to drive action. We then analyze, tweak as needed, and repeat.




VIEW WORK

NO-NONSENSE
MEDIA

We treat your money like it’s our own. We squeeze more out of media budgets than anyone, achieving better results with the same budget. We also ensure station accountability, making sure we never leave any money on the table. Because who wouldn't want 3% back on their media spend?


 

INSIDE THE
FEMALE MIND

We know women control 85% of household purchases. And as an agency with a female-owned leadership team, we know exactly how to talk to 85% of the wallet. Just ask our clients in the women’s fashion or fine jewelry industries.



 

IN IT FOR
THE LONG HAUL

At the heart of our business is a true passion for helping our clients by getting them results. It’s probably why our average tenure with a client is 14 years.   





 

RETAIL
IGNITION

We ignite trial, traffic and sales in new, underperforming, or competitive encroachment markets. 







 

CAPABILITIES

We dig and we listen. Listen and dig. And only after we’ve done so do we create something meaningful. We release our stories, no, your stories, into the world with extreme precision and care. Then we put an ear to the ground and it starts all over again. Whew, what a journey.

 

TV, Radio, Digital, Print, Outdoor, Native

BRAND MANAGEMENT

Corporate, Service and Product Positioning, Identity, Standards, Architecture

Paid, Earned, Owned: TV, Radio, Digital, Print,
Outdoor, Search/SEM, Content

CUSTOMER ENGAGEMENT

In-Store, POP, Digital Content, Social,
UX, Guerrilla, Events, Promotions

Web, Packaging, Store Signage, Merchandising, Collateral, UI, Product Development

DIGITAL + SOCIAL

Video, Microsites, Responsive Web Development, Social Engagement, Content, Apps, Website, Email

MOTION CONTENT

Editorial, VFX, GFX

STRATEGIC PLANNING

Analytics, Insights, Qualitative and Quantitative Research

what brings us together

We don’t like working at Barber Martin for donut Fridays or our office pet policy. We like it because we like each other. Our agency culture isn’t contrived or forced. It’s the real deal. No “team building” necessary, unless it’s an excuse for a happy hour.