Personalization, Privacy and Permission in Marketing

The 4 P's of Marketing have long been established as Product, Price, Promotion and Place. Over the years, more P’s have been added like Positioning and Process. The "P's" in the title of this post all come ...
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The Blue Print for our Concept

The Big Pig Project is this Saturday, April 22!

The Big Pig Project is this spring's premier block party in Scott's Addition. Co-hosted by Lunch & Supper and the Ronald McDonald House Charities of Richmond, it's a BBQ festival of delicious food, country music and community ...
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Weight of the State Conference

Barber Martin Loves Virginia

A new LOVE sign was unveiled this past Tuesday morning at Virginia's Weight of the State conference. And Barber Martin Agency designed and produced it! We loved the opportunity of creating the sign. It started with sketches ...
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Barber Martin welcomes Ron Villacarillo

Say Hello to Ron V! We’re excited to announce the addition of Ron Villacarillo to the creative team. As Senior Art Director, Ron hits the ground running to lead the development of original creative and ...
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Creating New Routines in Retail

As the difficult trend of declining brick-and-mortar retail sales continues, lately, the big question seems to be “how can brick-and-mortar brands compete against prominent online shopping platforms?” Making the experience easier for customers is the ...
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The Barber Martin Agency Group Photo

Barber Martin’s Annual Retreat – Advancing in 2017

Every year at Barber Martin Agency we set aside a day to close the office and have an off-site meeting with the whole company. Some people call it a retreat but we call it “The ...
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Local Businesses Partnering Together

Retail Friendships Let Local Brands Better Serve Customers

Smart local brands are constantly generating new ways to create unique experiences at their retail locations by utilizing the resources around them. One of these ways is by creating partnerships through mutual interest where each ...
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Specialty Retailers — Tap Into the “Network Effect”

Why turn to Amazon instead of ordering products from specialty brands you love? Trust. By now, you probably trust Amazon. While they don’t sell everything, they very likely sell something close at a few different price ...
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Is Media Becoming More Human?

Authenticity was probably the biggest buzzword of the marketing and advertising industry last year. The 59th Annual Grammy Awards illustrated something worth calling attention to with regard to this idea. We discussed this “very real” ...
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