We’re Getting Out There

It’s summertime at the agency and we’re keeping things moving. But we’re also stepping out and doing some seasonal adventuring. Our meeting calendars can be a little tougher to align in the summer, but we’re ...
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Mobile Shopping is more than ecommerce.

Do you buy groceries online?

Until the recent acquisition of Whole Foods by Amazon the popular opinion has been that ecommerce and groceries are a slightly unnatural pairing. “People like to hand-pick their groceries” is a common sense belief. Perishability ...
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A convenient return policy is good for business

Generating Returns at Retail

On-the-move shoppers have discovered a cross-channel method to ensure success of their purchase process. An emerging trend among younger, more affluent women is to order a few pieces of clothing that have won consideration with ...
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chat as an underutilized customer service channel

Improving Chat Technology in Retail

Internet users have been communicating through chat technology for a long time. According to a quick look at Wikipedia, it was born in the 70s. But most of us 18 and older will point to ...
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Whole Foods Sold to Amazon

Amazon Buys Whole Foods – Our Reaction

There’s of course a lot of investment politics behind the deal that have little to do with better meeting an end customers’ needs. Whole Foods CEO John Mackey has had a few different things to say this week about ...
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Shopping for Plus Size Fashion at Retail

A Fashion Plus for Retail

As retail continuously adjusts to customer demographics and behavioristics, the apparel category is still in the early stages of properly serving the plus sized consumer. This consumer is ready to be more than an afterthought ...
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Location Based Marketing in Retail

Location, Location, Location-Based Marketing in Retail

The “Location-Based Marketing in Retail Roundup” was published by eMarketer in April. You can request a copy of it here. If you are not already a subscriber you'll have to provide some contact info. The research in this ...
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Agencies as Full-Circle Partners

AdWeek has addressed the topic of “agency vs. consultancy” a lot this year. As agencies engage in more consulting and consultancies strive to deliver more implementation and execution, the point of our previous post is ...
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What is a Lead Agency?

Every brand relies on external resources to round out their marketing operations. Even businesses with fully functional internal marketing departments or a dedicated team rely on specialists and vendor partners for various execution needs, including ...
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