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we have tiger blood and adonis dna

The Richmond Times-Dispatch wrote a nice article about how we survived and thrived throughout the Great Recession. You should take a gander here. Some key excerpts:

“We’re trying to get people up and in the door. You have to craft an ad that gets people’s attention. Barber Martin knows how to do that.” – Peter Morrison, director of marketing at Bassett Furniture

“The key for the smaller brands is effective targeting to a segment of the broader market. The big brands are well-known and can afford large-scale promotion campaigns. The smaller brands may not be able to afford the scale of promotion that the bigger brands have, but with good marketing research they can pursue cost-effective promotional strategies for reaching their respective audiences.” - David Urban, professor of marketing and executive associate dean at the VCU School of Business

But the real key to our success? We have several Vatican warlock assassins on staff. Fact.

Read the rest of the article at the Times-Dispatch site.

03.15.11 | filed under announcements by j. | 3 comments »

Cato, Holiday 2010

And with the holidays fast approaching, don’t you think your loved ones will want fashions that make a new statement of style?

12.15.10 | filed under Uncategorized by admin | 1 comment »

nTelos 0:30, “Everywhere” (v1)

Do you guys know that we’re working with nTelos now? Well, we are, and we’ve been very, very busy–thus, our blog updates have been rather sporadic.

In any case! Here is the very first commercial we’ve done for them!

12.13.10 | filed under announcements by admin | 2 comments »

another 0:30 for southern states

No. 2 of 4.

11.08.10 | filed under Uncategorized by admin | no comments »

new 0:30 for southern states

now playing on a television near you.

11.02.10 | filed under announcements by admin | no comments »

we’re awesome.

This morning, we entertained a group of bright young things who are aspiring to be the account execs of tomorrow! We hid the alcohol, slapped on the power ties, and tried very hard to exude a solid veneer of professionalism to hide our crippling Draperesque psychological issues.

[read more]

10.19.10 | filed under life on the ranch by admin | no comments »

NTELOS CALLS BARBER MARTIN AGENCY TO SPEARHEAD NEW MARKETING DIRECTION

(Richmond, VA) — Barber Martin Agency has been selected as the advertising agency of record for nTelos (NASDAQ: NTLS), a telecommunications company based in Waynesboro, Virginia. The agency will help guide the company’s new media strategy, brand positioning, and creative approach.

“We are excited to work with a Virginia-based agency, and we selected Barber Martin because of their impressive retail heritage and strong history of returning results,” said Rob Cale, Vice President of Marketing for nTelos. “The agency presented strong creative concepts and media strategies to express our brand position across a variety of platforms, and we’re confident that they’ll fit in well with our commitment to outstanding local service and tremendous wireless value.”

Barber Martin has begun working on a new campaign that will leverage nTelos’s key strengths in a crowded wireless marketplace. As a full-service agency, BMA will provide nTelos with strategic planning, brand development, print and broadcast advertising, social media, design, production, and media planning and placement services.

“We’re thrilled to be working with nTelos and their dynamic leadership,” said Robyn Deyo, agency president. “The company offers the best value in the wireless industry, and they’re heading in some exciting new directions that truly capitalize on their core brand values. We’re proud that we can help position them as a leader in the telecommunications field, and build on their previous successes.

NTELOS Holdings Corp. (NASDAQ: NTLS) is an integrated communications provider with headquarters in Waynesboro, VA. NTELOS provides products and services to customers in Virginia, West Virginia, Pennsylvania, Kentucky, Ohio, Tennessee, Maryland and North Carolina, including nationwide 3G wireless voice and data services, local and long distance telephone, high capacity transport, networking and high-speed Broadband data services and IPTV-based video products. Detailed information about NTELOS is available at www.ntelos.com.

Founded in 1988, Barber Martin is one of the largest advertising agencies in Virginia, listing Wendy’s Restaurants, Southern States Cooperative, Cato Fashions, Bassett Furniture, and the Virginia Foundation for Healthy Youth among its clients.

10.11.10 | filed under press releases by admin | 1 comment »