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	<title>barber martin agency &#187; announcements</title>
	<atom:link href="http://www.barbermartin.com/category/announcements/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.barbermartin.com</link>
	<description>Barber Martin is a retail advertising and marketing agency based in Richmond, VA. We will r0xx0r your bottom line&#039;s s0xx0rs.</description>
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		<title>Best In Show at the 2010 Richmond Show</title>
		<link>http://www.barbermartin.com/2011/05/best-in-show-at-the-2010-richmond-show/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=best-in-show-at-the-2010-richmond-show</link>
		<comments>http://www.barbermartin.com/2011/05/best-in-show-at-the-2010-richmond-show/#comments</comments>
		<pubDate>Fri, 13 May 2011 19:41:57 +0000</pubDate>
		<dc:creator>wendy</dc:creator>
				<category><![CDATA[announcements]]></category>

		<guid isPermaLink="false">http://www.barbermartin.com/?p=962</guid>
		<description><![CDATA[Can you believe it? We beat out Martin this year, bringing back the Best In Show award for &#8220;Forest&#8221; at the 2010 Richmond Show.

Forest
And we also won a Bronze for Adolf Jewelers Holiday Radio

Adolf Jewelers &#8211; I&#8217;m Sorry :60 radio
Adolf Jewelers &#8211; Second Bed :60 radio
]]></description>
			<content:encoded><![CDATA[<p>Can you believe it? We beat out Martin this year, bringing back the Best In Show award for &#8220;Forest&#8221; at the 2010 Richmond Show.</p>
<p><a href="http://www.barbermartin.com/wp-content/uploads/2011/05/2010_RichnondShow_BestInShow.jpg" rel="shadowbox[post-962];player=img;"><img class="alignnone size-medium wp-image-963" title="2010_RichnondShow_BestInShow" src="http://www.barbermartin.com/wp-content/uploads/2011/05/2010_RichnondShow_BestInShow-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p><a href="http://www.barbermartin.com/work/vtsf-bunny/">Forest</a></p>
<p>And we also won a Bronze for Adolf Jewelers Holiday Radio</p>
<p><a href="http://www.barbermartin.com/wp-content/uploads/2011/05/2010_RichnondShow_Bronze.jpg" rel="shadowbox[post-962];player=img;"><img class="alignnone size-medium wp-image-964" title="2010_RichnondShow_Bronze" src="http://www.barbermartin.com/wp-content/uploads/2011/05/2010_RichnondShow_Bronze-300x224.jpg" alt="" width="300" height="224" /></a></p>
<p><a href="http://www.barbermartin.com/work/adolf-jewelers-im-sorry-060-radio/">Adolf Jewelers &#8211; I&#8217;m Sorry :60 radio</a></p>
<p><a href="http://www.barbermartin.com/work/adolf-jewelers-second-bed-060-radio/">Adolf Jewelers &#8211; Second Bed :60 radio</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>all good things come in threes</title>
		<link>http://www.barbermartin.com/2011/05/all-good-things-come-in-threes/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=all-good-things-come-in-threes</link>
		<comments>http://www.barbermartin.com/2011/05/all-good-things-come-in-threes/#comments</comments>
		<pubDate>Tue, 10 May 2011 21:20:38 +0000</pubDate>
		<dc:creator>wendy</dc:creator>
				<category><![CDATA[announcements]]></category>

		<guid isPermaLink="false">http://www.barbermartin.com/?p=948</guid>
		<description><![CDATA[
Barbara Vaughan-Parks, Broadcast Business Manager
Vaughan-Parks rejoins Barber Martin after leaving the agency in 2007 to pursue a freelance career. She returns with experience freelancing for several clients via local advertising and graphic design companies. Vaughan-Parks is a graduate of John Tyler Community College.

Caroline Marvel, Account Supervisor
Marvel brings to Barber Martin more than six years of [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.barbermartin.com/wp-content/uploads/2011/05/BarbaraVaughan_web1.jpg" rel="shadowbox[post-948];player=img;"><img class="size-full wp-image-950 alignnone" title="BarbaraVaughan_web" src="http://www.barbermartin.com/wp-content/uploads/2011/05/BarbaraVaughan_web1.jpg" alt="" width="144" height="216" /></a></strong></p>
<p><strong>Barbara Vaughan-Parks, Broadcast Business Manager</strong></p>
<p>Vaughan-Parks rejoins Barber Martin after leaving the agency in 2007 to pursue a freelance career. She returns with experience freelancing for several clients via local advertising and graphic design companies. Vaughan-Parks is a graduate of John Tyler Community College.</p>
<p><a href="http://www.barbermartin.com/wp-content/uploads/2011/05/CarolineMarvel_web.jpg" rel="shadowbox[post-948];player=img;"><img class="alignnone size-full wp-image-951" title="CarolineMarvel_web" src="http://www.barbermartin.com/wp-content/uploads/2011/05/CarolineMarvel_web.jpg" alt="" width="144" height="216" /></a></p>
<p><strong>Caroline Marvel, Account Supervisor</strong></p>
<p>Marvel brings to Barber Martin more than six years of advertising and marketing experience managing team projects and maintaining oversight of projects through completion. She has also demonstrated leadership of teams by perfecting communications processes to ensure performance metrics are achieved. Marvel has done work for a broad range of clients. She is a 2003 graduate of the College of William &amp; Mary.</p>
<p><a href="http://www.barbermartin.com/wp-content/uploads/2011/05/SusanCook_web.jpg" rel="shadowbox[post-948];player=img;"><img class="alignnone size-full wp-image-952" title="SusanCook_web" src="http://www.barbermartin.com/wp-content/uploads/2011/05/SusanCook_web.jpg" alt="" width="144" height="216" /></a></p>
<h3>Susan Cook, Account Coordinator</h3>
<p>Cook joins Barber Martin with marketing experience from Fellowship Travel International and Marks &amp; Harrison Law Firm. She earned her undergraduate degree in 2008 from James Madison University and is currently working towards achieving a master’s degree in business administration from Virginia Commonwealth University.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>we have tiger blood and adonis dna</title>
		<link>http://www.barbermartin.com/2011/03/we-have-tiger-blood-and-adonis-dna/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=we-have-tiger-blood-and-adonis-dna</link>
		<comments>http://www.barbermartin.com/2011/03/we-have-tiger-blood-and-adonis-dna/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 18:38:28 +0000</pubDate>
		<dc:creator>j.</dc:creator>
				<category><![CDATA[announcements]]></category>

		<guid isPermaLink="false">http://www.barbermartin.com/?p=929</guid>
		<description><![CDATA[
The Richmond Times-Dispatch wrote a nice article about how we survived and thrived throughout the Great Recession. You should take a gander here. Some key excerpts:
&#8220;We&#8217;re trying to get people up and in the door. You have to craft an ad that gets people&#8217;s attention. Barber Martin knows how to do that.&#8221; &#8211; Peter Morrison, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.barbermartin.com/wp-content/uploads/2011/03/tiger.jpg" rel="shadowbox[post-929];player=img;"><img class="alignnone size-full wp-image-930" title="tiger" src="http://www.barbermartin.com/wp-content/uploads/2011/03/tiger-e1300214263443.jpg" alt="" height="291" width="500"></a></p>
<p><a href="http://www2.timesdispatch.com/business/2011/mar/12/tdbiz01-barber-martin-comes-out-of-recession-stron-ar-900517/">The Richmond Times-Dispatch</a> wrote a nice article about how we survived and thrived throughout the Great Recession. You should take a gander <a target="" title="" href="http://www2.timesdispatch.com/business/2011/mar/12/tdbiz01-barber-martin-comes-out-of-recession-stron-ar-900517/">here</a>. Some key excerpts:</p>
<p><em>&#8220;We&#8217;re trying to get people up and in the door. You have to craft an ad that gets people&#8217;s attention. Barber Martin knows how to do that.&#8221;</em> &#8211; Peter Morrison, director of marketing at Bassett Furniture</p>
<p><em>&#8220;The key for the smaller brands is effective targeting to a segment of  the broader market. The big brands are well-known and can afford  large-scale promotion campaigns. The smaller brands may not be able to  afford the scale of promotion that the bigger brands have, but with good  marketing research they can pursue cost-effective promotional  strategies for reaching their respective audiences.&#8221; </em>- David Urban, professor of marketing and executive associate dean at the VCU School of Business</p>
<p>But the real key to our success? We have several Vatican warlock assassins on staff. Fact.</p>
<p>Read the rest of the article at the <a href="http://www2.timesdispatch.com/business/2011/mar/12/tdbiz01-barber-martin-comes-out-of-recession-stron-ar-900517/">Times-Dispatch site</a>.</p>
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		<slash:comments>3</slash:comments>
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		<title>nTelos 0:30, &#8220;Everywhere&#8221; (v1)</title>
		<link>http://www.barbermartin.com/2010/12/ntelos-030-everywhere-v1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=ntelos-030-everywhere-v1</link>
		<comments>http://www.barbermartin.com/2010/12/ntelos-030-everywhere-v1/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 19:26:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[announcements]]></category>

		<guid isPermaLink="false">http://www.barbermartin.com/?p=874</guid>
		<description><![CDATA[
Do you guys know that we&#8217;re working with nTelos now? Well, we are, and we&#8217;ve been very, very busy&#8211;thus, our blog updates have been rather sporadic.
In any case! Here is the very first commercial we&#8217;ve done for them!
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="400" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/TFh9tMyzoU0" /><embed type="application/x-shockwave-flash" width="500" height="400" src="http://www.youtube.com/v/TFh9tMyzoU0"></embed></object></p>
<p>Do you guys know that we&#8217;re working with nTelos now? Well, we are, and we&#8217;ve been very, <em>very</em> busy&#8211;thus, our blog updates have been rather sporadic.</p>
<p>In any case! Here is the very first commercial we&#8217;ve done for them!</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>new 0:30 for southern states</title>
		<link>http://www.barbermartin.com/2010/11/new-030-for-southern-states/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=new-030-for-southern-states</link>
		<comments>http://www.barbermartin.com/2010/11/new-030-for-southern-states/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 19:49:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[announcements]]></category>

		<guid isPermaLink="false">http://www.barbermartin.com/?p=859</guid>
		<description><![CDATA[now playing on a television near you.

]]></description>
			<content:encoded><![CDATA[<p>now playing on a television near you.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="400" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/QZVH9X7xSwo" /><embed type="application/x-shockwave-flash" width="500" height="400" src="http://www.youtube.com/v/QZVH9X7xSwo"></embed></object></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>ms. lunsford is now mrs. gorter!</title>
		<link>http://www.barbermartin.com/2010/09/ms-lunsford-is-now-mrs-gorter/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=ms-lunsford-is-now-mrs-gorter</link>
		<comments>http://www.barbermartin.com/2010/09/ms-lunsford-is-now-mrs-gorter/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 15:37:27 +0000</pubDate>
		<dc:creator>j.</dc:creator>
				<category><![CDATA[announcements]]></category>
		<category><![CDATA[life on the ranch]]></category>
		<category><![CDATA[although it would have been hilarious if it did]]></category>
		<category><![CDATA[but no really none of that really happened]]></category>
		<category><![CDATA[you just got iced]]></category>

		<guid isPermaLink="false">http://www.barbermartin.com/?p=832</guid>
		<description><![CDATA[
After the traditional exchange of high-fives, the newlyweds then proceeded to chest-bump each other, immediately followed by the sacred ceremony of shotgunning PBRs. The best man then proceeded to ice Mr. Gorter, and a glorious bro-down was had by all.
[EDITED TO ADD: Mrs. Gorter nee Ms. Lunsford works here, in case you were wondering.]
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.barbermartin.com/wp-content/uploads/2010/09/britney.jpg" rel="shadowbox[post-832];player=img;"><img class="size-full wp-image-833 alignnone" title="britney" src="http://www.barbermartin.com/wp-content/uploads/2010/09/britney-e1284132752144.jpg" alt="" height="530" width="500"></a></p>
<p>After the traditional exchange of high-fives, the newlyweds then proceeded to chest-bump each other, immediately followed by the sacred ceremony of shotgunning PBRs. The best man then proceeded to <a target="" title="" href="http://www.theawl.com/2010/06/bros-icing-bros-and-the-fate-of-humanity-a-look-back">ice</a> Mr. Gorter, and a glorious bro-down was had by all.</p>
<p>[EDITED TO ADD: Mrs. Gorter nee Ms. Lunsford <a target="" title="" href="http://www.barbermartin.com/2010/05/we-hired-someone-new/">works here</a>, in case you were wondering.]</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>a new commercial for hartru lighting</title>
		<link>http://www.barbermartin.com/2010/09/a-new-commercial-for-hartru-lighting/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-new-commercial-for-hartru-lighting</link>
		<comments>http://www.barbermartin.com/2010/09/a-new-commercial-for-hartru-lighting/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 20:05:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[announcements]]></category>

		<guid isPermaLink="false">http://www.barbermartin.com/?p=824</guid>
		<description><![CDATA[
You can see it for yourself during the U.S. Open.
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" width="500" height="400"><param name="src" value="http://www.youtube.com/v/pmpha19Y6zg"><embed type="application/x-shockwave-flash" src="http://www.youtube.com/v/pmpha19Y6zg" width="500" height="400"></object></p>
<p>You can see it for yourself during the U.S. Open.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>we&#8217;re working on new tv ads for bassett furniture</title>
		<link>http://www.barbermartin.com/2010/07/were-working-on-new-tv-ads-for-bassett-furniture/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=were-working-on-new-tv-ads-for-bassett-furniture</link>
		<comments>http://www.barbermartin.com/2010/07/were-working-on-new-tv-ads-for-bassett-furniture/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 19:36:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[announcements]]></category>
		<category><![CDATA[bassett]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[furniture]]></category>
		<category><![CDATA[new work]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.barbermartin.com/?p=817</guid>
		<description><![CDATA[
Like the one shown here. We&#8217;re happy to be back in the furniture biz, and especially thrilled to be working with the fine folks at Bassett. After all, you can&#8217;t beat fine American craftsmanship.
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" width="425" height="350"><param name="src" value="http://www.youtube.com/v/NpQwVRYuDfg"><embed type="application/x-shockwave-flash" src="http://www.youtube.com/v/NpQwVRYuDfg" width="425" height="350"></object></p>
<p>Like the one shown here. We&#8217;re happy to be back in the furniture biz, and especially thrilled to be working with the fine folks at Bassett. After all, you can&#8217;t beat fine American craftsmanship.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>cato increases march 2010 same store sales by 24%</title>
		<link>http://www.barbermartin.com/2010/05/cato-increases-march-2010-same-store-sales-by-24/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=cato-increases-march-2010-same-store-sales-by-24</link>
		<comments>http://www.barbermartin.com/2010/05/cato-increases-march-2010-same-store-sales-by-24/#comments</comments>
		<pubDate>Fri, 14 May 2010 14:59:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[announcements]]></category>

		<guid isPermaLink="false">http://www.barbermartin.com/?p=736</guid>
		<description><![CDATA[

According to figures pulled by the fine folks at About.com, Cato Fashions enjoyed a 24% increase in same store sales for March 2010&#8211;the highest number recorded for the month, and beating out retail giants like Kohl&#8217;s, Nordstrom, Old Navy, and Aeropostale. Could we attribute this growth to some smart creative messaging, combined with bloody efficient [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" width="500" height="400"><param name="src" value="http://www.youtube.com/v/W5UkSDbbaIc"><embed type="application/x-shockwave-flash" src="http://www.youtube.com/v/W5UkSDbbaIc" width="500" height="400"></object></p>
<div>
<p>According to <a href="http://retailindustry.about.com/od/statisticsresearch/a/march_2010_same_store_sales_comps.htm">figures</a> pulled by the fine folks at About.com, Cato Fashions enjoyed a 24% increase in same store sales for March 2010&#8211;the highest number recorded for the month, and beating out retail giants like Kohl&#8217;s, Nordstrom, Old Navy, and Aeropostale. Could we attribute this growth to some smart creative messaging, combined with bloody efficient targeting in the company&#8217;s most profitable markets? Perhaps. <em>Perhaps.</em></p>
</div>
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		<item>
		<title>we hired someone new!</title>
		<link>http://www.barbermartin.com/2010/05/we-hired-someone-new/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=we-hired-someone-new</link>
		<comments>http://www.barbermartin.com/2010/05/we-hired-someone-new/#comments</comments>
		<pubDate>Wed, 05 May 2010 20:07:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[announcements]]></category>

		<guid isPermaLink="false">http://www.barbermartin.com/?p=728</guid>
		<description><![CDATA[This is Brittney Lunsford. Say &#8220;hello.&#8221; Kindly, softly, so we don&#8217;t scare her away.
Brittney&#8217;s originally from Louisville, Kentucky&#8211;making her spiritually related to Muhammad Ali, Thomas Edison, Tom Cruise, and Dian Fossey. Speaking of! We&#8217;re not entirely convinced yet that&#8217;s she&#8217;s just not here to quietly observe the rare homo vendus adverticus in its natural habitat. [...]]]></description>
			<content:encoded><![CDATA[<p>This is Brittney Lunsford. Say &#8220;hello.&#8221; Kindly, softly, so we don&#8217;t scare her away.</p>
<p><a href="http://www.barbermartin.com/wp-content/uploads/2010/05/brittney-lunsford_web1.jpg" rel="shadowbox[post-728];player=img;"><img class="size-medium wp-image-729 alignleft" title="brittney lunsford_web" src="http://www.barbermartin.com/wp-content/uploads/2010/05/brittney-lunsford_web1-222x300.jpg" alt="" width="222" height="300"></a>Brittney&#8217;s originally from Louisville, Kentucky&#8211;making her spiritually related to Muhammad Ali, Thomas Edison, Tom Cruise, and <a target="" title="" href="http://en.wikipedia.org/wiki/Dian_Fossey">Dian Fossey</a>. Speaking of! We&#8217;re not entirely convinced yet that&#8217;s she&#8217;s just not here to quietly observe the rare <em>homo vendus adverticus </em>in its natural habitat. We&#8217;ve seen her take pretty extensive notes as she made her initial rounds, studying each of us with the cold, steely gaze of a surgeon, or a farmer.</p>
<p>So! Our brave Ms. Lunsford worked in ad sales in a newspaper for several years, before joining the media department for Sheehy + Associates&#8211;the Louisville ad agency that handles the Kroger account. She says that she left her hometown for her significant other, but we&#8217;re pretty sure that Sheehy just couldn&#8217;t handle the sheer awesome radiating from her office.</p>
<p>But their loss is our gain, as she&#8217;s joined our media department here on the ranch. As we&#8217;re (as in &#8220;us,&#8221; as in &#8220;I&#8221;, as in &#8220;the boy who is writing this entry&#8221;) part of the creative team, we&#8217;ve never been 100% sure what the media department does, except they make things WORK and they occasionally threaten us with bodily harm and they receive all the cool tchotchkes, while we only get artsy over-produced portfolio books and commemorative glasses. But the media department? They get CANDY. And TICKETS. And did we mention the CANDY?</p>
<p>Oh wait. Where were we? Right. Hi Brittney! We&#8217;re glad to have you here.</p>
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