“This is a big win for us and we are excited to be working with Chartway,” said Robyn Deyo, agency president. “I am confident that Barber Martin’s retail branding and advertising capabilities coupled with Chartway’s industry expertise will help position Chartway as a leader in the financial category.”

Chartered in 1959, Chartway Federal Credit Union is a not-for-profit financial institution with over 190,000 customers and assets of $1.6 billion. Barber Martin
will begin working immediately on a new advertising campaign that will leverage Chartway’s unique offerings at a time when they are most needed.

Barber Martin will provide Chartway with strategic planning, brand development, print and broadcast advertising, social media, design, production, and media planning and placement services.

“We were very impressed with Barber Martin’s knowledge and creativity. We think that Chartway and Barber Martin will make a fantastic team and we look forward to building a strong business relationship with them,” said Phillip Richards, Vice President of Marketing & Strategy for Chartway.

Founded in 1988, Barber Martin is one of the largest advertising agencies in Virginia, listing Wendy’s Restaurants, Southern States Cooperative, Cato Fashions, Virginia Tobacco Settlement Foundation, and The Port of Virginia among its other clients.

Part of this success can be attributed to the consistent efforts of our client, the Virginia Economic Development Partnership (VEDP), the state authority responsible for marketing the state’s business assets.

Barber Martin Agency considers it a privilege to have been VEDP’s marketing partner for the past 12 years, and looks forward to continuing our collaborations moving forward.

Read more about the ranking here or visit VEDP’s website.

The $4.2 million contract will fund anti-smoking advertising and marketing efforts aimed at Virginia youth. Barber Martin, the five-year incumbent on the account, beat a national roster of other agencies to retain the business and to further reduce smoking rates among Virginia teens and tweens.  Since 2001, smoking rates among Virginia high school students have dropped from 28.6% to 15.5%, or 4.5% below the national average, “a huge accomplishment  for any state, but particularly for a tobacco-growing state,” states Danny Saggese, Director of Marketing for VTSF, “and one we would not have attained without Barber Martin’s help.”

“It’s been our privilege to help reduce teen smoking rates so dramatically within Virginia,” states Robyn Deyo, President of Barber Martin. “There are very few opportunities in this business to create work that actually saves lives, and this is one of them. We are thrilled to be able to continue doing so on behalf of VTSF and the kids of Virginia.”

In addition to lowering tobacco usage among the state’s youth, Barber Martin will also work with  the Virginia Foundation for Healthy Youth (VFHY),  a new initiative aimed at childhood obesity prevention in Virginia. The  VFHY will  include a new branch known as Virginia Youth Obesity Prevention, while continuing the tobacco-prevention  efforts under the VTSF name.

Founded in 1988, Barber Martin lists Wendy’s Restaurants, Southern States, and Cato Fashions as other significant clients.