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Two articles were placed in my mailbox recently. The first was called, “Emotional Advertising is More Effective Than Rational Appeals.” The second, “Emotions Will Unlock Your Wallet, Study Finds.” This is new news?
The first article was put out by the 4A’s and was a fairly serious bit of research with more than a dozen citation [...]
03.23.10 | filed under the biz by admin | 2 comments | advertising,emotions,research
In 1905, Oscar Wilde stated that “All great ideas are dangerous” – and he was right. Because great ideas are transformative. They disrupt the status quo, force us into areas we may be resistant to visit, and demand a level of attention many are reluctant to give. But a great idea can also ignite our [...]
Our take on the Red House commercial.
11.20.09 | filed under the biz by admin | no comments | racial harmony,red house
U.S. consumers are more optimistic this holiday season than last, but are still making their holiday spending plans with caution in mind. These are some of the key findings from research firm Deloitte’s 24th Annual Holiday Survey of retail spending and trends.
11.02.09 | filed under the biz by bonnie | 3 comments |
A post about maintaining your relationship with consumers. Learn from Banquet’s hideous mistake: don’t squander and waste the brand equity you build with your customers. Success is wholly dependent on whether you deliver on your promises.
10.12.09 | filed under the biz by matt | no comments |
A post about how the game is still the same as it ever was. People will go wherever the entertainment is, whether it’s online or on the good ol’ boob tube. And if your ads can entertain as well, all the better.
09.28.09 | filed under the biz by admin | no comments |
A post about smart branding and smarter advertising. Evoke emotion. Grow customer attachment. Make sure your product or service becomes a crucial part of the consumer’s life.
09.15.09 | filed under the biz by admin | no comments |
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