do we need research to justify everything?
Two articles were placed in my mailbox recently. The first was called, “Emotional Advertising is More Effective Than Rational Appeals.” The second, “Emotions Will Unlock Your Wallet, Study Finds.” This is new news?
The first article was put out by the 4A’s and was a fairly serious bit of research with more than a dozen citation [...]
03.23.10 | filed under the biz by admin | 2 comments | advertising,emotions,research
