it’s a wild ride
Project Details:

TV, Radio, In-Store, OOH, Digital

Company Profile:

Statewide Lottery
with over 5,400 retailers

it's not a car, it's a corvette

When the Virginia Lottery launched its new Corvette® and Ca$h Scratcher, BMA created a broad awareness campaign that focused on just the opposite – not having a Corvette. The campaign is anchored in the idea that owning a Corvette isn’t just about having a car, it’s about being part of a community of passionate, like-minded individuals. The in-store experience did the heavy lifting for showcasing the aspirational American Classic.

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radio

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