Project Details:

TV, Print, Digital, Social

Company Profile:

Statewide Lottery with over 5,400 retailers

the ultimate vip experience

When the Virginia Lottery came to us with a new Scratcher that costs $30 and had a payout of $10 million, we saw it as an opportunity to reach a new audience - the high roller.

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Resulted in 8% sales increase in Scratchers

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