We're result fiends. Which is no surprise coming from such a strong retail background. We’re downright obsessed with solving tough problems, breaking through customer barriers, and inspiring behavior. Why? Because we know that for all industries, retail or not, awareness is great, but action is everything.
“Valentine’s Day is a marketing holiday manufactured by the gift card industry.”
We’ve all heard that position stated before. Okay. Fair enough. Let’s take a look at this anti-sentimental view of an otherwise tender holiday.
Is Valentine’s day a consumer holiday? Was it invented by greeting card companies? Where did it come from? And how did