The Fortnite Craze — A Foreshadow of The Future of Media?

The popularity of E-Sports is exploding. And the recent Fortnite craze may foreshadow the future of media. Let’s start with a story about a young man named Tyler Blevins. You may already know of him ...
READ MORE

Time’s Up Advertising — Taking a Stand and Creating Change

“I may have gotten this job because I’m a woman, but that won’t be why I keep it.” –Kristen Cavallo In response to recent and some not so recent events a few of the most ...
READ MORE

A Win Win Situation

Not only is Reservoir Distillery winning awards for whiskey, but winning awards for design as well! We took home Gold in the design category of The Richmond Show this year. Cheers! ...
READ MORE

VCU’s 2018 CreateAthon

BMA Account Executive, Michael Foster and Jeff Smack, our Director of Interactive Media, were invited to be team mentors at VCU's annual CreateAthon this year and had a great time getting involved ...
READ MORE

Lacoste’s  Alligator Steps Aside for Conservation

Lacoste, formerly IZOD- a brand that peaked in the 80s and 90s but has faded out of mainstream fashion is hoping to draw some attention  through a new campaign partnering with Union for Conservation of ...
READ MORE

Were The 2018 Winter Olympics World Class?

This year’s Winter Olympics were more connected than ever, and there were more ways to watch them than ever before. Viewers could even receive text updates from NBC when their favorite athlete made his/her debut ...
READ MORE

LinkedIn, J. Crew and WeWork – Unlocking Personal & Professional Brand Potential

It’s a fascinating time to be alive. As a society, our connected experience is no longer straddling the line between “the real-world” and online — it’s distributed through both and fully interwoven. Anchoring this point, ...
READ MORE

3000 Years of Valentine’s Day History

“Valentine’s Day is a marketing holiday manufactured by the gift card industry.” We've all heard that position stated before. Okay. Fair enough. Let’s take a look at this anti-sentimental view of an otherwise tender holiday ...
READ MORE

Which Ads Won The Super Bowl?

The Super Bowl ads this year were up to par with the previous years. They were clever, real-time relevant, funny and featured a ton of our favorite celebrities. But let’s talk about what was new ...
READ MORE

The Big Game — Super Bowl LII Ads

AdWeek's Super Bowl Ad Tracker received a fresh round of updates this week giving the world an early glimpse of what will likely be some of the most talked about brands of the year. Personally, ...
READ MORE