Out With The Old. In With The True.

As many of you know, we recently moved from an outmoded office park to a trendy and modish neighborhood. Excitement and anticipation lingered as we packed up and prepared to move into a wide-open, newly ...
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KFC's Internet Escape Pod

The Holidays are About Connection. Right?

KFC and their agency got a lot of press this Thanksgiving when they announced a new product for the holiday season — The Internet Escape Pod. Which is basically a Faraday cage wrapped in a hug from ...
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Five Key Lessons Shared Between Non-Profits and Franchise Businesses

Recently, I’ve had some very honest and candid chats with some national non-profit leaders about the future of fundraising. Simultaneously, I’ve been talking with local franchise owners about the greatest challenges they face — regarding ...
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Great Style is a Gift and Cato Wants You to Treat Yourself

THE BRIEF: Create a broadcast and social campaign for Cato Fashions that improves awareness and trial by attracting the occasional Cato shopper and connecting with the core Cato customer. Communicate that Cato has on-trend Holiday ...
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A New Generation of Makers

We are fully ready for the Christmas season here at BMA. And as part of the team behind the homemade wreaths and lit garland with glued ornaments and wrapped ribbon, I can say that decorating ...
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Barber Martin Gives Thanks

Each of us at Barber Martin Agency hopes that you had a wonderful Thanksgiving. Whether you ate too much, waited in Black Friday lines, supported local businesses on Small Business Saturday or simply chose to ...
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Lottery Scratchers Aren’t for Playing, but for Giving

Like every other retail brand that ever was or will be, the holidays are traditionally a peak sales time for the Virginia Lottery. Of course, Lottery loyalists will be buying holiday-themed Scratchers and raffle tickets ...
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Bringing Efficiency and Experience to Video Design

Introducing BMA’s Newest Digital Content Division —  Highly experienced and nimble in nature- Quick Brown Fox, a video creation and motion design studio focuses on meeting the rising demand for agile web content and cost-effective ...
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Black Friday - no big deal anymore?

2017 Holiday Shopping Forecast — Black Friday is No Big Deal?

Black Friday is here again! Well not here, yet. But that’s how it's worked for years, it’s here even before it’s here, right? It’s the big event before the big event. Retailers and the advertising ...
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balancing results and discovery in new media

70/20/10 — The Responsible Recipe for Discovery and Innovation

Say it with me now. Seventy, twenty, ten. Seventy, twenty, ten. Is it the recommended ratio of lean proteins to fats and carbs? Maybe it’s a stock market strategy or a component in a learning ...
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