February 22, 2018 - Comments Off on LinkedIn, J. Crew and WeWork – Unlocking Personal & Professional Brand Potential
It’s a fascinating time to be alive. As a society, our connected experience is no longer straddling the line between “the real-world” and online — it’s distributed through both and fully interwoven.
Anchoring this point, a new alliance has caught our eye. Linked In x WeWork x J Crew have joined together in a very interesting partnership. Each partner has a different reason for existing, but all three merge elements of the other’s primary customer experience.
The fashion brand J Crew, is searching for a radical shift in strategy to succeed in modern retail world. Partnering with LinkedIn and WeWork, they benefit from direct access to entrepreneurial customers who already understand the value of looking clean and stylish.
WeWork and LinkedIn view this opportunity as another way for their brand to serve their customer’s professional image and meet the needs of their mutual audience segment.
Whether this experiment takes off or not, we expect to see more of this kind of corporate teamwork, as brands strive to unlock their experiential potential.
More on the story over at Retail Dive.
Market Research & Insights
Director of Interactive Media