BMA Account Executive, Michael Foster and Jeff Smack, our Director of Interactive Media, were invited to be team mentors at VCU's annual CreateAthon this year and had a great time getting involved.
If you're not aware, a CreateAthon is an overnight strategy and development session that can be held by any marketing-minded organization willing to contribute a whole lot of effort to benefit non-profit clients. It's an evolving experiment in skills-based volunteerism.
VCU's undergraduate advertising program puts on a really special one.
Dozens of advertising students are broken into small teams and assigned an organization and an objective. They work together with some guidance from mentors over a 24 hour period to gain some practical experience while striving to help non-profits break through marketing challenges.
It's a totally worthwhile event for everyone involved. Congratulations to all those students who thrived and survived this 24 hour adventure. We're looking forward to next year!
Director of Interactive Media