big game, bigger fun
Project Details:

TV, radio, in-store, out of home, digital

Company Profile:

Statewide Lottery with over 5,400 retailers

big game, bigger fun

How do you launch the Virginia Lottery’s biggest Scratcher ever? A Scratcher that’s literally 8” x 12” with four games? With supersized fun work playing off the name and its size to promote the top prize. That’s how.