big impact on a big market
Elephant Auto Insurance came to us with a challenge: How do you successfully launch a new brand in a category that is already completely oversaturated? We developed an idea that would establish who they are, while cutting through the clutter and appealing to the higher end customer they were hoping to reach. The initial spots spoke to the reliability of Elephant. Subsequently, we produced :15s and radio that provided a call to action to drive a specific behavior around getting a quote. From there, digital and direct mail were added in the media mix.