Project Details:

TV, Media Planning and Buying

Company Profile:

 1,200 retail locations in 23 states along the East Coast.

farmer owned
since 1923

Southern States has a lot of different customers, and when you have a lot of different customers, it’s hard to reach them all, especially with a smaller budget than the bigger guys. Using our proprietary software, we were able to reach more customers on a more consistent basis without any increases to their media budget.