fashion for everyone
Project Details:

TV, Media Planning and Buying

Company Profile:

1,078 store locations nationwide


finding the right angle

Cato’s target audience is women between 25 and 49, yet the majority of their customers skew towards the higher end of that age range. In 2016, Cato wanted to change that. They challenged Barber Martin to come up with Holiday creative that would attract a younger, more sophisticated audience while cutting through the seasonal clutter.