find your inner mechanic
Project Details:

Logo Redesign, TV, Radio,
Outdoor, Digital, Online Video

Company Profile:

3 locations across
Richmond, Virginia

find your inner mechanic

We created a fresh look and feel for Chesterfield Auto Parts with a logo redesign and a campaign that appealed to new audiences, specifically young adults and females, without isolating the core customer. Messaging encouraged audiences to find their inner mechanics and #PickWithPride by visiting the yard and pulling a part themselves.

"Mirror Momma"
"Bumper Boyfriend"