give the gift of joy
Project Details:

Print, TV, Radio, Digital

Company Profile:

Statewide Lottery
with over 5,400 retailers

give the gift of joy

Whether it’s a gift-topper or the gift itself, Lottery Scratchers are always fun to receive. But this holiday season we wanted to speak directly to gift givers. This year’s campaign celebrates the joy of giving with emotionally charged work that encourages folks to Win the Holidays, not by playing holiday scratchers, but by giving them.

point of sale

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radio

outdoor

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