Project Details:

Gas Station TV

Company Profile:

Statewide Lottery
with over 5,400 retailers

tuesday. our new favorite day.

Perhaps the most simple brief ever from the Virginia Lottery - Let's own Tuesday. With the launch of brand new Scratchers there are more reasons to play, celebrate, and win. A regular old Tuesday suddenly becomes, Scratch-tastic Tuesday. Our task: drive our message home right at the consumer’s decision making time via Gas Station TV.