tacky sweater holiday party
Project Details:

TV, Print, Digital, Social

Company Profile:

Statewide Lottery with over 5,400 retailers

GIVE THE GIFT OF GAMES

What makes the perfect gift? For the Virginia Lottery, it’s games, and we were challenged to find the best way to get players excited and consider giving games to their special someone for the holidays. So, we tapped into the social trend of Tacky Holiday Sweaters and got everyone in the holiday spirit.

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