what a treat
Project Details:

Brand Positioning
Media Planning/Buying
Integrated Campaign: ConnectedTV, Cable, Direct Mail, Outdoor, Digital Video, Display Ads and Paid Social 

Company Profile:

sweetFrog is the fastest growing self-serve frozen yogurt restaurant company in the country. With over 300 stores in twenty-seven states in the U.S and the Dominican Republic.

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what a treat!

In 2018 we launched sweetFrog Frozen Yogurt's first national campaign not simply in the history of our partnership, but in the entire history of the nation’s leading frozen yogurt chain. We developed a media plan and strategic position that redefines sweetFrog’s brand personality and voice. And this new voice, quite literally, came out of elements that are already very engrained in sweetFrog’s brand — sweetFrog’s mascots, Scoop and Cookie, as they appear on their frozen yogurt cups. 

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